In a Nutshell: Influence is a by-product of who we are connected to, how much our connections trust us, and the sense of community that we share.  In our decentralized, post-pandemic world, leaders need to adapt new strategies and technologies in order to cultivate those connections and build out a human network that can help everyone achieve their goals.

Guest: Jon Levy, a behavioral scientist best known for his work in influence, human connection, and decision making. He’s also the author of a great book called You’re Invited: The Art and Science of Cultivating Influence.


My Key Takeaways:

  1. You are who you connect with. Successful, happy people tend to socialize with folks who enforce their own positivity, ambition, and good habits.
  2. Connections + Trust + Community. Jon’s “influence equation” is better than building an audience because influence improves your ability to lead others towards specific outcomes.
  3. Shared activities create connections. It’s hard to have an awkward conversation when you’re playing basketball with someone or taking a cooking class together. These kinds of activities bond us to people and help accelerate the “getting to know you” phase of a new relationship.

Also Learn:

  1. How to use your digital presence to show people a more personal side of yourself.
  2. Why small, honest moments are more effective at building trust than grandiose gestures.
  3. How to define and manage subcommunities that foster attachment to your larger community of clients, employees, or social connections.

Complementary podcast: Stanford lecturer Matt Abrahams talked to me about how to engage an audience and inspire people to take action. Listen/read here.

Resources Featured In This Episode

Jon Levy