Nobody can accurately and consistently predict the future but by observing and curating ideas, you can uncover accelerating trends, see things other people miss, and position your business to profit from these upcoming opportunities.
In 1982, John Naisbitt wrote a book called Megatrends. It became a huge bestseller and he made the term “high tech high touch” a household phrase that we still use today.
Unfortunately, Naisbitt’s trends were so big and unfolded over decades that they weren’t immediately actionable.
In steps Rohit Bhargava. Rohit publishes a yearly book called Non-Obvious: How to Think Different, Curate Ideas and Predict the Future.
Rohit says, “A great trend is a unique curated observation about the accelerating present. Great trends are never predictions about the world 20 years from now. Those are most often guesses or wishful thinking.”
Another trend forecaster, Chris Sanderson, describes trends as “profits waiting to happen.” That’s clever but to turn trends into profits, you have to act on them.
In today’s show, Rohit and I discuss some of the non-obvious accelerating trends he sees happening right now. We then talk about how to apply those trends to the work financial advisors do.
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Rohit has done the hard work for us. He spends a year traveling the world speaking at and attending conferences. He reads voraciously. And then he collects, curates and makes connections between seemingly disparate ideas.
At the end of the year, he sits down and pulls it all together into the latest installment of his Non-Obvious series of books.
The 2017 edition of the Non-Obvious series features 15 new ideas that will shape business in the year to come. Each trend features supporting stories and research, as well as ideas for how to apply the trend to your own business.
For a quick take on all 15 trends for 2017, read Rohit’s blog post.
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