Guest: Louis Barajas, an author, speaker, CFP®, an the CEO and founder of International Private Wealth Advisors, where he serves as a wealth manager for influential Latin celebrities, athletes, executives, and other high-net-worth individuals in the entertainment and sports industries. Louis also serves as the founder and CEO of Business Management Lab, where he provides comprehensive business management services for iconic Latin artists.

In a Nutshell: As a financial advisor, you’ve probably learned that it’s very difficult to help someone who isn’t ready to accept your help. But advisors also need to work on the skills that will help them meet clients and prospects where they are in life. That emotional intelligence becomes even more important as our industry continues to improve its diversity and broaden the impact that we can have on a wider variety of people.

On today’s show, Louis Barajas discusses how the desire to make a difference in his own community transformed how he felt about financial services. He also shares some experiences that taught him more effective ways to reach people and improve their lives.


.Louis Barajas and I discuss:

  • The unique cultural and socioeconomic challenges facing the U.S. Latino community, particularly when it comes to managing money.
  • How a chance encounter with Rick Warren, pastor and author of The Purpose Driven Life, changed the course of Louis’ career and life.
  • Helping folks overcome a “poverty mindset” by validating their experiences and traditions.
  • The differences between financial literacy and a positive financial mindset.
  • How “conspicuous consumption” can inspire poor financial habits.
  • The importance of getting down to the “Whys” that are influencing money decisions.
  • Why Louis has advised some clients to “invest” in tutoring and counseling rather than traditional financial vehicles.
  • How a conversation with his father helped Louis destigmatize a major financial planning road block for his clients.
  • Why Louis describes himself as a “financial life healer.”

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