ROBO-ADVISORS AND REAL ADVISORS each have what the other wants.
Robo-advisors, for all their bluster about empowering do-it-yourself investors with high-tech portfolio management wizardry, will ultimately morph to advice-giving firms with cool technology.
Real advisors, the flesh and blood professionals who meet eye to eye with clients to give investment and non-investment advice, covet the slick interfaces and operational efficiency afforded by the robo-advisors.
At some point in the future, like husband and wife, the two shall become one.
Over time, robos will add advice and real advisors will add an online option. In fact, it’s already happening.
Robo-advisor Betterment has partnered with superstar RIA Steve Lockshin to launch Betterment Institutional, which, according to Lockshin, “reinvents the consumer experience and exponentially increases advisory efficiency.”
Real advisors, such as the ubiquitous Ric Edleman and the fine folks at Savant Capital, are leading the charge from bricks and mortar advising to the world of high-tech online investing. Each firm has created its own version of “robo-advising” albeit with decidedly un-robo like traditional RIA pricing.
To continue reading the rest of this post, please register below with your email address.
Three factors inexorably point toward the convergence of robo and real-person advice.
As popular as the robos are with venture capitalists, I doubt any of them will be standalone firms five years from now. Most likely, robos will get snapped up by larger, traditional firms who see them as a strategic link to:
Of course, there is a wildcard. Robos could be acquired by another technology company such as Yahoo! or Google. Yahoo! already has a strategic partnership with SigFig so it’s no stretch to think Marissa Meyer has bigger plans in store for the finance part of her portal.
It’s foolish to dismiss robo-advisors as a passing fad akin to the day-traders of the late 1990s. Robos offer a legitimate and valuable service, which will ultimately have three profound impacts in the industry.
First, they will undoubtedly put severe pressure on investment management fees. For 25 basis points or less, these firms deliver well-researched investment services void of emotional mistakes. Robos are setting a new standard that says quality investment management (at least the passive kind) is a commodity and available at a commodity price.
Second, robos highlight the fact that investors typically overpay for investment management and underpay for quality advice. The traditional 1 percent fee for an RIA to manage money is far out of line with what a robo charges. Eventually, clients will see the difference and demand greater investment management value.
Third, robos will force real advisors to step up their game or risk extinction. Visionary advisors understand the real value they deliver is in non-investment advice. The traditional 1 percent fee really breaks down like this—25 basis points for investment management and 75 basis points for advice. The problem here, though, is two-fold. Consumers are accustomed to paying for money management services while advice is “thrown in” as needed. And advisors have no value proposition to justify charging 75 basis points for advice.
The opportunity for visionary advisors lies in creating a true “real person” advice offering with demonstrable benefits coupled with the ease and simplicity of a robo.
Simply charging 1 percent for managing money with ad-hoc advice thrown in is not a long-term sustainable business model. The robos and the visionary real advisors will eat you alive.
Robo-advisors are technology firms who happen to offer investment management services. Real advisors are person-to-person financial advice givers who happen to use technology. Those of you who want to excel going forward will be both.
Do these two things.
Deep down, you know that the value of advice, the impact of advice, is much greater to your clients than trying to eke out an extra 50 basis points of investment return.
So, match what robos can do on the investment side then put your effort into delivering real advice that clearly, straightforwardly, and unquestionably moves your clients toward a state of financial independence, meaning, and happiness.
- Values Clarification Toolkit Click here to download this FREE tool and start living your values.
7 Keys to Delivering a Great Client or Prospecting Event Recently, I participated in the Keen Wealth Advisors (KWA) Annual Holiday Breakfast event in ...
Study after study says, on average, the biggest source of new clients for financial advisors is referrals. Yet, most advisors complain that they don’t...
Schwab’s move is an “exclamation point” marker along an unfolding trajectory of where the money and advice business is heading...
Live from Schwab Impact 2019, Lisa Salvi and Yonhee Gordon discuss the key ways to attract and retain next generation advisors and advisory firm leade...