How to Change Anyone’s Mind Using Jonah Berger’s “REDUCE” Framework
Prof. Jonah Berger on removing barriers and overcoming resistance so that it's easier to take decisive, transformative action.
Reasoning Doesn’t Work
You won't convince someone with better facts. But these 3 strategies will.
Persuading People with Trish Hall
Trish Hall discusses five key principles of persuasive writing.
Creating a Repeatable Marketing System That Generates Quality Leads
Jeremy Keil discusses how he redesigned his branding, marketing, and interviewing processes to generate a consistent stream of new clients.