In a Nutshell: Webinar marketing and digital communication is here to stay. In today’s show, I talk to Eight Digit Media founder Chris Ross and we discuss a detailed, step-by-step strategy for generating tens of millions of new AUM each year from webinar marketing. And I’m not talking marketing fluff here. I have coaching clients who work with Chris and I’ve seen firsthand the results his team helps my clients deliver.

Let’s be honest, most advisors are not natural marketers. We’d rather spend our time helping people navigate life transitions than battling with WordPress plugins and managing Facebook ads. That’s where firms like Chris Ross’ “done for you” Eight Digit Media come in. Chris and I went down the rabbit hole of webinar marketing and you’ll learn the details of how to benefit from this powerful marketing strategy.

Guest: Chris Ross, CEO of Eight Digit Media.


Chris and I discuss:

  • Pre-COVID marketing vs. post-COVID marketing.
  • How to identify your ideal client.
  • How to attract your ideal client by inviting them to engage with you using an irresistible offer that speaks to them.
  • How to convert them using the power of persuasive copy.
  • Strategies for writing ad copy that speaks to specific problems you can help clients solve now.
  • Webinar topics that are attracting the most prospects and best practices for driving an effective call to action.
  • Why bold messaging might turn off some people in your prospect base — and why that can be a good thing.
  • How Chris’ team collaborates with advisors to fine-tune a communication strategy and the specific software tools he recommends.
  • The specific metrics Chris is seeing in terms of the % of registrants who show up for the webinar and the % who signup for a first meeting.
  • Pricing — and the potential ROI — for this marketing strategy (it’s 🔥🔥🔥).

Webinar Marketing Resources Featured In This Episode

Eight Digit Media