Sammy Azzouz on Driving Organic Growth and Mastering a Tricky CEO Transition

Guest: Sammy Azzouz, the President and CEO of Heritage Financial. Sammy is also the author of Beyond the Basics: Maximizing, Allocating and Protecting Your Capital.

In a Nutshell: At Heritage Financial, delivering organic growth is a firm-wide effort built into the culture. And everything the firm does — from its marketing initiatives and client experience to the people it hires and its succession plan — is organized around maintaining a steady stream of new business, strong independence, and happy clients.

On today’s show, Sammy Azzouz discusses how he stepped into the shoes of a Barron’s Hall of Famer when he transitioned to the CEO role and how Heritage has grown to about $2 billion in AUM — with no acquisitions.

.Sammy Azzouz and I discuss:

  • How Heritage grows organically when so many firms are struggling to grow beyond what the market delivers.
  • Why Heritage is so focused on organic growth and how its advisors contribute to new business development.
  • The wide variety of marketing initiatives Heritage uses, including podcasts, webinars, client events, and blogging.
  • The proactive succession plan that Heritage Founder and Chairman Chuck Bean developed with Sammy and the management team.
  • The path to equity ownership that Heritage offers its employees.
  • Working as an advisor versus working as the CEO of an advisory firm.
  • How Heritage’s motto, “Every detail matters,” informs its client experience.
  • The differences between wealth management and financial planning.
  • Crafting a strategic plan that balances clear business goals with an inspiring vision of the future.
  • Selections from Sammy Azzouz’s Wednesday Reading List and why Thomas Jefferson isn’t his favorite Founding Father.

.Resources Related to This Episode

Note: The image of Sammy was created using Midjourney AI.
2023-08-03T08:18:46-05:00By |Barron's Podcast, Blog-Podcast, Growing, Investing, Leader Interviews, Podcast|Comments Off on Sammy Azzouz on Driving Organic Growth and Mastering a Tricky CEO Transition

About the Author:

Steve Sanduski, CFP® is the founder of Belay Advisor, the CEO of ROL Advisor, business coach, New York Times bestselling author, and host of the Between Now and Success podcast.