Samantha Russell on Building a Modern Marketing Machine and Optimizing for AI Search
Samantha Russell shares what's working right now in advisor marketing, including how answer engine optimization is replacing traditional SEO.
Scaling an RIA Through Strategic Acquisitions and Organic Growth with Gary Roth and Mike Capelle of Modern Wealth Management
Gary Roth and Mike Capelle share their vision for Modern Wealth Management and why they believe our industry is just hitting its stride.
How a Billion-Dollar Firm Can Achieve 15-20% Annual Organic Growth: A Case Study with David Newson
David Newson and I break down how a hypothetical "billion-dollar firm" should coordinate tactics into a growth strategy.
Kendra Wright on “Finding” Great Copy and Revamping Your Website to Attract More Ideal Clients
Kendra Wright and I do a deep dive on finding and communicating great copy and put several financial advisor websites under the microscope.
The Step-By-Step YouTube Strategy Dave Zoller Used to Add 72,000 Subscribers and Generate 60 – 100 Qualified Leads a Month
Dave Zoller and I discuss how advisors can get started with YouTube marketing or optimize their existing channels.
Building an Authentic Brand Around His Personal Passion of Being an “Everyday Explorer” with Josh Self
Josh Self explains how "Financial life planning for the explorer living out their bucket list" became the organizing principle of his firm.
How Focused Marketing and Top-Tier Advice Doubled Erin Scannell’s AUM to $4B in Just 4 Years
Erin Scannell shares the secrets behind his firm's explosive growth, including their innovative approach to organic marketing.
Benjamin Brandt on Using His Podcast to Grow His Business, Implementing Surge Meetings, Avoiding Burnout, and Using AI to Increase Productivity
Benjamin Brandt discusses his podcast marketing funnel, his unique approach to accepting and onboarding new clients, and leveraging tech.
Explosive YouTube Growth Strategy: How James Conole Added $120 Million in AUM From YouTube in Just 12 Months
James Conole explains how he coordinated his YouTube channel, podcast, and website to create a lead-generating machine.
Marketing Expert John Wernz On Digital Marketing, SEO, Media Efficiency Ratio, and a ChatGPT-4 Marketing Plan
John Wernz and I use a GPT-4 marketing plan as a springboard to discuss all aspects of the marketing process and identify action steps.