Samantha Russell on Building a Modern Marketing Machine and Optimizing for AI Search
Samantha Russell shares what's working right now in advisor marketing, including how answer engine optimization is replacing traditional SEO.
Samantha Russell shares what's working right now in advisor marketing, including how answer engine optimization is replacing traditional SEO.
Gary Roth and Mike Capelle share their vision for Modern Wealth Management and why they believe our industry is just hitting its stride.
David Newson and I break down how a hypothetical "billion-dollar firm" should coordinate tactics into a growth strategy.
Kendra Wright and I do a deep dive on finding and communicating great copy and put several financial advisor websites under the microscope.
Dave Zoller and I discuss how advisors can get started with YouTube marketing or optimize their existing channels.
Josh Self explains how "Financial life planning for the explorer living out their bucket list" became the organizing principle of his firm.
Erin Scannell shares the secrets behind his firm's explosive growth, including their innovative approach to organic marketing.
Benjamin Brandt discusses his podcast marketing funnel, his unique approach to accepting and onboarding new clients, and leveraging tech.
James Conole explains how he coordinated his YouTube channel, podcast, and website to create a lead-generating machine.
John Wernz and I use a GPT-4 marketing plan as a springboard to discuss all aspects of the marketing process and identify action steps.